Within Back Office we create products and services to empower the colleagues of our internal departments to do their best possible work and achieve their goals. You'll be responsible for the team that supports our Marketing department, and report to the Back Office Product Lead, both located in Amsterdam.
There are many marketing-related activities that require a deep integration with our platform and internal systems. That's where we come in. Together with your Product Lead, you'll align with Marketing directors and managers on their overall strategy and translate this into quarterly OKRs for your team. Working with relevant stakeholders and users you find the right opportunities to pursue that will contribute the most to reaching these results.
The team you'll be working with is relatively new and we're actively hiring more people to complete a well-balanced product-development team existing of a UX researcher, UX designer, Product Analyst, frontend and backend developers, QA, and a Scrum Master. You'll be an important part of this process, and will also be a key factor in shaping and optimizing the team, its processes, and performance.
The work that you'll do will be rewarding, but also challenging. Our company is growing quickly, we work in a fast-paced environment, and we're always faced with more work than we have the capacity for. There are many requests and expectations that need to be constantly managed. People will be demanding your attention at all times. Priorities change. You'll face many practical obstacles along the way. It requires the right kind of experience, mindset and skills to handle these challenges, not lose focus, and not get overworked.
The type of products and projects you'll work on:
Supporting CRM with creating, implementing, and optimizing solutions for retaining customers on all our platforms;
Build intuitive and efficient marketing-related tools within our internal CMS;
Create our own loyalty programs and set up integrations with external ones;
Work with SEO and SEA on services that will improve performance-related KPIs;
Align with Partner Services to create products and services beneficial to improving the retention, engagement, and loyalty of our restaurant partners.
Some of your day-to-day activities will include:
Managing the continuous Product Discovery process. Align with your UX researcher and Product Analyst on user research and data analyses. Investigate potential opportunities relevant to the OKRs and how these can be measured and validated. Include your UX designer, developers and all relevant stakeholders in the ideation process. Create and manage prototyping and other testing methods to assert the viability of possible solutions, to ultimately decide what's worth investing development time in.
Work with and always be available for your developers to make sure they have all the information and requirements they need to create and work on technical JIRA tickets for continuous Product Delivery. Actively manage their backlog to ensure that the right priorities are set during the sprint planning, and value is delivered in short iterations after each sprint.
Periodically touch base with the Scrum Master to make sure that things are on track during the sprint, the team is functioning at peak performance, and they're not held up by any dependencies or other issues. Incorporate check-ins on the overall progress towards the team's Key Results, and intervene if necessary.
Work with relevant stakeholders to stay aligned with their goals and needs, keep them informed about what your team is working on, and manage their expectations accordingly. Include them in sprint reviews for short feedback cycles.
Create a vision for and manage the roadmap of your products and periodically align these with your Product Lead, to agree on the overall direction and important product-related decisions that need to be made.
You won't be micromanaged. We set goals together and make sure expectations are clear. This gives you and the team the freedom and responsibility to shape and approach things as you see fit, as long as the results are there. However, we don't care about meaningless statistics either. We're here to add real value for our colleagues. Understanding users, solving the problems they're facing, and helping them achieve their goals is always front and center.