In che modo Takeaway.com mette in evidenza e classifica i locali e gli articoli che propone sulle sue app, sui suoi siti web e nei miei risultati di ricerca?

We use several different criteria when we’re deciding which restaurants, shops and businesses we will highlight, as well as the items they sell. 

We do this to make it easier for you to find the places and items you’ve enjoyed ordering from in the past, as well as to show you new businesses and items we think you might like. 

For example, we do this by using data from your order history which we might gather from your account or cookie data (where you’ve accepted the applicable cookies). We also have businesses and items you might like based on data from the businesses on Takeaway.com, as well as our own research. We also offer businesses the chance to pay to promote themselves or their products on Takeaway.com.

On the homescreen of our apps and website, we’ll often shine the spotlight on certain businesses. We do this to make it easier for you to find the businesses and items we think you’ll be interested in, whether it’s re-ordering an old favourite or discovering something new. We do this based on:

• What kind of food or items they sell
• The time of day
• The popularity of different cuisines or kinds of shops in your region
• Your order history 
• The business’s customer rating and performance
• The business’s delivery area and times
• Strategic partnerships between us and businesses

When ranking your search results, we order the restaurants and shops in such a way as to make it easier for you to find the places you’ve enjoyed ordering from in the past, as well as enabling you to discover new places at the same time. We take the following criteria into consideration:

• Whether the business has paid Takeaway.com to be promoted and receive a higher ranking
• Your order history, such as the cuisines and items you’ve ordered before, as well as the businesses you’ve ordered from
• The time of day
• The business’s opening hours
• If the business is new to Takeaway.com
• How busy the business might be

You can read more about how we display and organise businesses on our apps and websites in the search results.

We’ll also shine the spotlight on certain dishes or items in a restaurant or shop’s menu. We try to make these dishes or items relevant to you, based on your order history, but sometimes we are paid to promote brands and their products. We use the following criteria to choose what we highlight:

• Item popularity
• Whether there’s an image of the item
• What type of item it is
• The item’s price
• The time of day

When we show you additional items when you reach the checkout, those items are selected by:

• How similar they are to the items you’re ordering, or how well they complement them
• Any paid promotions that a brand might have agreed with Takeaway.com to showcase their items