Social media is part of our daily lives, and is a fantastic tool for restaurants to stand-out online. Luckily, there are a few simple ways to start using social media to your advantage as a restaurant owner. In a time where dine-in customers are almost non-existent, you can still reach your customers digitally.
Here are 6 ways you can use social media to boost your restaurant:
#1. Choose the right platforms
Facebook, Instagram and Twitter will be the most important platforms to create your restaurant profile on. They are the most popular platforms that will help you to reach a wider audience. Of course, you don’t need to be present on all of these, you can also identify one to put all of your energy into.
#2. Use video
Professional video services are expensive, that’s why you’ll be happy to know that more personal videos filmed for Instagram and Facebook via your smartphone will do the trick! Customers connect more with the sense of “realness” they get from these videos.
#3. Create contests
Aside from it being a fun experience for your customers, this rewarding way to connect will help to build an even better relationship with them. Simply ask a question and ask customers to answer with their best experience at your restaurant or while their food was being delivered and select them to win a prize.
#4. Focus on your photos
Most smartphones have a camera that is optimized enough to capture appealing photos of your dishes and restaurant. Simply snap a photo of newly prepared dishes and upload it with a nice caption like “Are you ready for lunch?”.
#5. Respond to reviews
Whether they’re really great or a bit negative, you should make an effort to respond to your reviews on social media. Managing your reputation is important, and customers pay more attention to reviews that go unanswered rather than the negative ones. Thank customers who leave good reviews and make sure customers who leave negative reviews feel like their concerns are being heard.
#6. Re-share customer content
Using what customers posting about your restaurant on social media is a great way to build your social proof and brand awareness! It is also free content for you to use on your page, saving you time.
Those are only a few ways in which you can harness the power of social media for your restaurant. Keep an eye out for more tips in the future!
